Trout Unlimited Partners with World Fishing Network

Apparently seeing value in reaching out beyond the fly fishing world, Trout Unlimited joined in a 3-year marketing agreement with television network WFN (“The Only 24/7 Fishing TV Channel”) yesterday.
According to yesterday’s press release, “WFN will promote TU’s conservation efforts in a variety of ways including; a 52-week on-air and online advertising campaign; regular on-air editorial features on a variety of WFN shows about TU regional conservation initiatives; and support of Trout, TU’s official magazine. In return, TU will provide WFN access to its large and passionate member base through a variety of promotional activities.”