Report: Eddie Bauer Brand In Distress

May 8, 2009 By: Marshall Cutchin

Yesterday Bloomberg News reported that the Eddie Bauer brand may be the next major outdoors brand to slide into oblivion. The company’s stock has lost 80 percent of its market capitalization in the past year. “The two companies in talks to buy Eddie Bauer, Gordon Brothers Group and Hilco Consumer Capital LLC, are based in Boston and Toronto, respectively. Both are vulture capital firms that buy distressed brands like The Sharper Image.” Brian Miller in the Seattle Weekly.