Sierra Nevada Brews Up Wild Rivers Campaign

April 6, 2009 By: Marshall Cutchin

It’s always good to see environmentally aware businesses take their commitment one step further and give back to the resources that make their operation possible. For Sierra Nevada Brewing Co., that means supporting organizations like the Western Rivers Conservancy, which acquires land along hundreds of miles of western U.S. rivers in order to preserve habitat and preserve low-impact access.
Ken Grossman, the founder and owner of Sierra Nevada Brewing, also commits time to serving on the board of the Conservancy. And in May, Sierra Nevada just announced, you can pop open a Pale Ale or Summerfest Lager and do something good for rivers: the company will donate a portion of the sales of 12-packs of those beers to the Western Rivers Conservancy for the entire month.