"Gob-Smacked:" Competition Leading to Faster Warranty Repairs?

According to Mark Anderson of Canada’s Ottawa Citizen, new competition in the fly rod market is driving the dominant manufacturers to shorten their warranty-repair turnaround times. “‘Our current turnaround time is 2 to 3 weeks and we will ship your repair immediately upon completion. You will receive an automated e-mail notification from UPS with the tracking information when your package has shipped.'” I was, to say the least, gob-smacked.”