The Re-Engineering of Umpqua Feather Merchants

Ever wonder how fly uber-vendor Umpqua decides which flies will make the catalog in any given year? Charlie Meyers explains in the Denver Post

. “‘We get many hundreds of submissions from all over the world from people who think they’ve invented something new,’ [Bruce] Olson said of a process that ends with a sort of summit meeting that includes sales representatives from across the nation. ‘They all get to vote on what they think will sell best in each geographic territory. A lot of things go into each decision.'”