If you’re one of the many people who think tournament fishing might bring out the worst in anglers, Abel’s got a an idea that might change your opinion. Yesterday they announced a tarpon fly fishing tournament that depends on entrants’ honesty in reporting catches. All participants have to do is take a digital photo of the caught fish, tape it, and submit the results. But probably the coolest thing is the prize: “‘The winner can pick any Abel Reel from our catalog and we will machine, anodize and finish it over about two days. We will host the angler and his or her guest for airfare, transportation to Camarillo, motel, meals, and an extensive tour of the factory,’ said Don R. Swanson, Abel general manager.” Abel will also host a running “leaderboard” of top catches on their Web site homepage at www.abelreels.com.
Read the extended entry for the full press release.
March 30, 2007
FOR IMMEDIATE USE
ABEL TO CONDUCT TARPON TOURNEY
CAMARILLO, Calif. – Ever heard of a Tarpon Tournament that’s conducted when and where the angler wants to fish – with no ceremonies, no weigh-in – operated strictly by honesty and trust?
Abel reels is sponsoring such an “on your honor” tournament, with the winner and a guest flown to California, hosted by Abel, and given the reel of his or her choice. The winner will watch the progression of their personal reel being precision machined, anodized and finished. Value of the prize is approximately $3,000.
All fish must be caught on Abel Reels and released as quickly as possible.
Entrants must forward one or more clear digital photos of the fish, together with the following information –
– Name, address, phone and e-mail of the angler;
– Name, address, phone and e-mail of the guide service or lodge (if any);
– Best guesstimate of the *weight of the tarpon utilizing a recognized formula of length and girth;
– Date of the catch;
– Abel reel model used;
– Location of the catch.
All entries must be posted by July 31, 2007.
“The winner can pick any Abel Reel from our catalog and we will machine, anodize and finish it over about two days. We will host the angler and his or her guest for airfare, transportation to Camarillo, motel, meals, and an extensive tour of the factory,” said Don R. Swanson, Abel general manager.
The “leader board” will be updated weekly on the home page of Abel’s website: www.abelreels.com
Tarpon photos and accompanying required information should be sent to email@example.com
BENNETT J. MINTZ PR/ADV.
22370 Mission Circle
Chatsworth, California 91311
818.718.8566 818.718.1958 fax