Fly Fishers "Ubersexuals"
According to USAToday columnist Theresa Howard, girly men and their girly gifts are out this year. “Marketers are eager this holiday season to tap the übersexual trend, including with the men themselves. That’s because men are expected to outspend women by 60% this year on ‘self-gifting’ — buying gifts for yourself.” Among her suggested perfect gifts for the hirsute of mind are fly fishing travel, gear, and instruction.
So next time you decide to self-gift, remember that you have placed yourself neatly into a marketing category.