Book Review: Chouinard's Let My People Go Surfing

October 31, 2005 By: Marshall Cutchin

In USAToday, Michelle Archer notes that the arch-environmentalist businessman got his start in “giving back” by teaching himself blacksmithing and inventing the first removable climbing pitons. “From the early days of the company, quality control was a top priority, because, ‘If a tool failed, it could kill someone and since we were our own best customers, there was a good chance it could be us!'”