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Yvon Chouinard Interview

October 27, 2005 By: Marshall Cutchin

The always-provocative Yvon Chouinard — founder of Patagonia — talks to a Jackson Hole, Wyoming reporter about business success and business failure. “I think General Electric has come to that conclusion. GE spent decades causing a lot of harm around the world, including polluting the entire Hudson River and refusing to admit they did. Then all of a sudden they got a new CEO [Jeffrey Immelt] who sees a lot of opportunity and money to be made in more green products.” Ed Bushnell in Planet Jackson Hole.