Why CEOs Fly Fish

September 8, 2004 By: Marshall Cutchin

This article by Del Jones from USAToday is a couple of years old now, but the message is still fresh: fly fishing is good for those in high-stress jobs. “Charles Schwab fly-fishes, as does Martha Stewart, Bill Ford of Ford Motor, Meg Whitman of eBay, Phil Satre of Harrah’s Entertainment, banking mogul Hugh McColl, Carnival Cruise Lines’ Bob Dickinson, AOL Time Warner’s Ted Turner and Timberland’s Jeffrey Swartz. So do retired CEOs Don Kendall and Roger Enrico of PepsiCo, and Lew Platt of Hewlett-Packard, who has fished the Misty Fjords National Monument in Alaska.”