Fly Rods: The Korean Connection

October 22, 2003 By: Marshall Cutchin

John Merwin writes an intriguing piece in Field & Stream about the role of Korean manufacturers in the budget-priced fly rod market. There’s also an interesting comment from Rick Pope, president of Temple Fork, about the value of “Internet gossip” in keeping advertising costs low. And the startling fact that Cabela’s sells over 200 different fly rods at less than $200, most of them assembled overseas.