Fly Fishing People
When Yvon Chouinard finally accepted the fact that he was a businessman, he wanted to distance himself from “those pasty-faced corpses in suits” in magazine ads. “If I had to be a businessman, I was going to do it in … more
In this short film from Patagonia, surfer and fly angler Andrew Tarplee shares the stories of his well-seasoned and favorite hat.
Author and MidCurrent board member Thomas McGuane will be honored with the 2017 Heritage Award by The American Museum of Fly Fishing. The event will be held April 5, 2017, at a public reception hosted at the Racquet & Tennis … more
A recent episode on NPR’s “How I Built This” podcast series features an interview with Yvon Chouinard. He talks about starting Patagonia in 1973 and his “unique philosophy about business, leadership and profit.” Listen here.