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Douglas Outdoors: Every Fish is a Big Fish

Douglas Outdoors brings together minimalism and high-functional in its new series of Upstream Fly Rods. The Upstream rods will be available in four difference sizes, beginning in April 2015. Read more in the press release below. Every Fish is a … more

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Buff USA: UVX Balaclava with Insect Shield Protection

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Last year Buff USA debuted the UVX Balaclava. This year they’ve upgraded the product with “insect-shield” protection. Matt Crawford of Buff explains the details of the product which should be available in the spring of 2015.

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Video: Smith Optics Dockside Fishing Glasses

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The Dockside is one of Smith Optics’ newest styles, designed with the “avid waterman in mind,” says Cassie Abel of Smith. Things like extra large temples, large coverage and out-of-sight hinges combined with the company’s ChromaPop high-end lens makes it … more

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Smith Introduces XL Options

Following the success of its “Slim” option last year, Smith has introduced an “XL” choice for its Lowdown and Outlier sunglass frames. Read more in the press release below. Smith Introduces XL Options for Lowdown and Outlier Sunglass Models From … more

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Video: Korkers Wading Boots – Alumatrax Sole

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Nick Colasurdo from Korkers Footwear gives MidCurrent the highlights of the company’s newest addition to their interchangeable wading sole system, the Alumatrax.

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Video: Yeti Coolers – Hopper Portable Cooler

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Dj Bell from Yeti Coolers give a look at the company’s newest addition to its cooler line-up, the Hopper. Yeti calls the Hopper “a leakproof, ice-for-days, tough-as-nails portable cooler that allows you to go farther into the wild, and the … more

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Aqua Flies to Distribute Einarsson Fly Fishing Reels

Aqua Flies has announced it will be the exclusive U.S. distributor of Einarsson Fly Reels. Two reels are now available from the Iceland-based manufacturer: the Plus and the Invictus. Read more in the press release below. Aqua Flies to become … more

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TrueFlies Releases Limited Edition BTT Shirt

All proceeds from the new limited edition embroidered Bokeelia shirt from TrueFlies will go to benefit Bonefish and Tarpon Trust. Read more in the press release below. TrueFlies Releases limited edition Bonefish and Tarpon Trust embroidered Bokeelia Shirt From True Flies: … more

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New EC Line from Polar Bear Coolers

Polar Bear Coolers has announced the release of their new “EC” line of coolers. The Extreme Chill soft coolers will be available in March of 2015. Read more in the press release below. Polar Bear Coolers New EC Line: Leak … more

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ConnectCore Expands to New RIO Grand Fly Line

Built with RIO Product’s ConnectCore technology, the new InTouch RIO Grand line is a heavier line designed for use on fast-action fly rods. Available in WF4F through WF8F, retailing at $89.95. Read more in the press release below. ConnectCore Expands … more

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