Costa del Mar has announced it will partner with Colorado-based Backbone Media as its communications agency for its core fishing initiatives, media planning and buying for angling and optical trade in North America. Read more in the press release below.
Latest Gear News
Founded in 2003, Saint Inky’s De-Fishing Soap was created by the wife of an avid fisherman to remove lingering fish and bait odors, and has won praise from fishing, hunting, and outdoor enthusiasts the world over. Here president of the … more
Jim Bartschi, president of Scott Fly Rods, goes through the design features of the newest fast-action, freshwater fly rod the company is calling Flex. It comes in 16 different builds, weights three through eight, and is priced at $475.
Dragonfly Boatworks is adding a new chapter to the classic Spanish Wells Skiff. “A proven hull is always a pleasure to dress up or down,” says Mark Castlow, manager of Dragonfly Boatworks. Read more in the press release below.
For their Fall 2016 product lineup, Patagonia continues to expand their Fair Trade Program. They’ve partnered with Fair Trade USA, an organization that has a well-established program for ensuring products are made in factories and farms where workers are safe, … more
Scientific Anglers has announced its new AST Plus slickness additive, a proprietary formulation dispersed throughout their fly line coatings that extends “the line’s slick behavior throughout the life of the line.” Read more in the press release below.
RIO Products has announced a new saltwater line, designed specifically for anglers targeting big Gulf reds in cooler conditions. Read more in the press release below.
The husband-and-wife team at Rep Your Water gives MidCurrent a sneak peak at some of the new styles of their apparel for 2017.
Famed rod designer Steve Rajeff of G. Loomis rods goes into detail about the collaboration between parent company Shimano and G Loomis in the new series of fly rods the company is calling “Asquith.”
Dan Johnson of St. Croix explains the company’s innovative two-piece rod that fishes like a single piece, with the main ferrule being just 28 inches from the top.