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ConnectCore Expands to New RIO Grand Fly Line

Built with RIO Product’s ConnectCore technology, the new InTouch RIO Grand line is a heavier line designed for use on fast-action fly rods. Available in WF4F through WF8F, retailing at $89.95. Read more in the press release below. ConnectCore Expands … more

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Video: Simms 2015 Wader Line-Up

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Rich Hohne of Simms Fishing Products gives MidCurrent viewers the complete rundown of the company’s 2015 wader line-up.

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Monic Impact Floating Fly Line

Flow Tek Inc. has announced the addition of a new fly line to their product catalog. The Monic Impact is made of environmentally friendly materials around a polyester core that provides improved sensitivity. Available in WF line sizes 4-12, retailing … more

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Video: Dolly Varden Outdoor Clothing Company

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Sarah Bates of the Dolly Varden Clothing Company explains why the launch of the brand last year is something a little different in the fishing industry. The company strives to make technical clothing that functions well on the river and looks good … more

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Umpqua Names Josh Graffam Regional Business Manager for the Southern Rockies

Umpqua Feather Merchants has announced that Josh Graffam will be Regional Business Manager for the Southern Rockies. Graffam will spend time working with shops and dealers in Colorado, New Mexico, and Utah, to support their business and heighten brand awareness. … more

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Smith Celebrates 50th Anniversary by Launching New Brand Identity

Smith Optics will mark its 50th anniversary by re-launching their website and product range. Beginning in January 2015, look for a new logo and brand presentation. Read more in the press release below. Smith celebrates 50th anniversary by launching new … more

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Video: Orvis Guide Sling Bag

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Tom Rosenbauer, marketing manager for Orvis, talks about the company’s redesigned sling bags for 2015. Some of the newer features include a new color, a stiffer back that allows for better breathability, and other changes.

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Video: Scientific Anglers UST Lines

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Andrew Bosway, research and development manager at Scientific Anglers talks to MidCurrent about the company’s newest lines in the two-handed department, their UST or Ultimate Scandi Taper fly lines. The lines are all meant for Scandi-style shooting lines, cover a … more

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Podcast Interview: Simon Gawesworth of RIO Products

This week MidCurrent had the pleasure of chatting with uber-caster and one of the industry’s nicest people, Simon Gawesworth. Simon is the brand manager for RIO Products, and aside from dogging our praise for his casting ability he chatted with us … more

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Video: Cortland Trout Boss HTx

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Joe Goodspeed from the Cortland Line Company gives MidCurrent the skinny on the company’s new trout line, the Trout Boss HTx. The Trout Boss HTx has a complex new taper, thinner core, and new proprietary heat-tempered surface treatment (HTx). A thinner core … more

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