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Video: New Hatch Outdoors Reel,The Two Plus

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John Torok of Hatch Outdoors gives MidCurrent the skinny on the company’s newest lightweight trout reel called the Two Plus.

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Cabela’s and Icebreaker Announce Co-Branded Apparel

Cabela’s and New Zealand-based Icebreaker have partnered to create a co-branded merino wool apparel line for men and women. To be available fall 2014 exclusively at Cabela’s U.S. retail stores and on their website. Read more in the press release … more

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RIO Products Releases the InTouch “T” Series

RIO Products has announced the release of their new InTouch Level “T” Series, which are fast sinking line tips built with RIO’s ConnectCore technology. Available now beginning at $29.95 for the 30 foot tips. Read more in the press release … more

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New Products From Tenkara USA

Tenkara USA has released new gear for fall 2014, including a water filtration system and technique DVD. Also, a Tenkara summit will be held September 27th in Boulder, Colorado. Read more in the press release below.  New Products from Tenkara USA … more

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Fishpond Westwater Rolltop Backpack & Delta Sling Pack

Kara Armano from Fishpond gives us the scoop on Fishpond’s latest and greatest. Fishpond is on a roll, racking up several IFTD Best of Show Awards this year with a full slate of highly functional fishing products that have an … more

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YETI Announces Limited Edition Pink Coolers

YETI has announced an upcoming limited edition run of pink coolers to support National Breast Cancer Awareness Month. The Roadie 20 and Tundra 45 will be available beginning October 1, 2014. Read more in the press release below.  YETI Announces … more

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J.Son Match and Catch Flies

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J.Son flies from Sweden are incredibly realistic… so much so that they are ultimately excellent teaching aids. Use them to compare against naturals, and develop your entomology and hatch-matching skills.

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Cheeky Fly Fishing Launches All-New Boost Reel Series

Cheeky Fly Fishing is bringing three new reel designs to the market with their “Boost” reel series, which combines “incredible performance, good looks and great value,” says owner Ted Upton. Read more in the press release below. Cheeky Fly Fishing … more

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Fish Skull Fly Tester

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Martin Bawden talks about the details of the Fish Skull Fly Tester from Flymen Fishing Co. As the name implies, you can fasten flies to lines, float them on the surface, “drift” them under the surface, and even “swim” certain … more

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Superfly Rod-Reel Combo

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Jana Superstein from Superfly explains the launch of their new website and combo rod and reel kit that’s designed to to be a one-stop shop for anyone getting into the sport of fly fishing.

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