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Video: Yeti Coolers – Hopper Portable Cooler


Dj Bell from Yeti Coolers give a look at the company’s newest addition to its cooler line-up, the Hopper. Yeti calls the Hopper “a leakproof, ice-for-days, tough-as-nails portable cooler that allows you to go farther into the wild, and the … more

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Aqua Flies to Distribute Einarsson Fly Fishing Reels

Aqua Flies has announced it will be the exclusive U.S. distributor of Einarsson Fly Reels. Two reels are now available from the Iceland-based manufacturer: the Plus and the Invictus. Read more in the press release below. Aqua Flies to become … more

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TrueFlies Releases Limited Edition BTT Shirt

All proceeds from the new limited edition embroidered Bokeelia shirt from TrueFlies will go to benefit Bonefish and Tarpon Trust. Read more in the press release below. TrueFlies Releases limited edition Bonefish and Tarpon Trust embroidered Bokeelia Shirt From True Flies: … more

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New EC Line from Polar Bear Coolers

Polar Bear Coolers has announced the release of their new “EC” line of coolers. The Extreme Chill soft coolers will be available in March of 2015. Read more in the press release below. Polar Bear Coolers New EC Line: Leak … more

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ConnectCore Expands to New RIO Grand Fly Line

Built with RIO Product’s ConnectCore technology, the new InTouch RIO Grand line is a heavier line designed for use on fast-action fly rods. Available in WF4F through WF8F, retailing at $89.95. Read more in the press release below. ConnectCore Expands … more

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Video: Simms 2015 Wader Line-Up


Rich Hohne of Simms Fishing Products gives MidCurrent viewers the complete rundown of the company’s 2015 wader line-up.

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Monic Impact Floating Fly Line

Flow Tek Inc. has announced the addition of a new fly line to their product catalog. The Monic Impact is made of environmentally friendly materials around a polyester core that provides improved sensitivity. Available in WF line sizes 4-12, retailing … more

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Video: Dolly Varden Outdoor Clothing Company


Sarah Bates of the Dolly Varden Clothing Company explains why the launch of the brand last year is something a little different in the fishing industry. The company strives to make technical clothing that functions well on the river and looks good … more

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Umpqua Names Josh Graffam Regional Business Manager for the Southern Rockies

Umpqua Feather Merchants has announced that Josh Graffam will be Regional Business Manager for the Southern Rockies. Graffam will spend time working with shops and dealers in Colorado, New Mexico, and Utah, to support their business and heighten brand awareness. … more

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Smith Celebrates 50th Anniversary by Launching New Brand Identity

Smith Optics will mark its 50th anniversary by re-launching their website and product range. Beginning in January 2015, look for a new logo and brand presentation. Read more in the press release below. Smith celebrates 50th anniversary by launching new … more

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