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Patagonia Debuts the “World’s Most Advanced Baselayer”

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Patagonia has released their most advanced baselayer technology to date: the Merino Air Baselayer, a first-ever fusion of sustainably sourced wool and cutting-edge technology.  Available in both men’s and women’s lines. Read more in the press release below.

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YETI Coolers Introduces New Tundra 210

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YETI has announced the release of a new model in their Tundra line. The Tundra 210 boasts over12,000 cubic inches of capacity and is YETI’s largest offering. Read more in the press release below.

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IFTD/ICAST Best of Show Winners Announced

The 2015 ICAST/IFTD show in Orlando wraps up today, and last night the awards for Best of Show for IFTD were handed out.  The Scott Fly Rod Meridian won the overall Best of Show Product award.  The individual category winners are: … more

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IFTD Commentary: Gear Shows and Finding “the Core”

Yesterday at the ICAST/IFTD show in Orlando we had a fascinating conversation with Bart Bonime, director of fishing at Patagonia, about how the company spent 18 months setting and meeting a target for getting defects in the company’s waders as close to … more

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Creek Company Announces Return of “Walton’s Thumb”

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First made in the early ‘70s by Hank Roberts, the Walton’s Thumb has a ton of unique and useful features for the fly fisher. Named after Izaak Walton, famous author of The Compleat Angler, the Walton’s Thumb® features 10 unique functions. … more

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Hardy & Fenwick Announce New Rods, Reel for 2016

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SINTRIX 440 blank construction in Hardy‘s upcoming Zephrus fly rod ($649.00 -$799.00) makes it 60-percent stronger than traditional graphite fibers and provides up to a 30 percent savings in overall weight, says the company. Hardy will be presenting that new rod along with … more

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Douglas Outdoors to Launch New Fly Rods, Reels, Accessories

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Douglas Outdoors will launch two completely new fly rod series, as well as an expansion of their Upstream rods line, at the 2015 ICAST/IFTD show which starts Wednesday in Orlando, Florida. Additionally the company with announce new reels and new … more

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New Super-DRI Switch Line from Airflo

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A new weight-forward, integrated switch line from Rajeff Sports is an ideal match for switch and small spey rods. The Super-DRI Switch is designed specifically for anglers fishing topwater patterns or swinging soft hackles and small streams. Read more in … more

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ARC Fishing Expands Fresh and Saltwater Fly Line Series for 2016

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ARC Fishing has announced an expansion to their fly lines in 2016. This will include a high performance dry fly presentation series and an early-season saltwater fly line series designed for coldwater conditions. Read more in the press release below.

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Sage and RIO to Sell Direct

Far Bank Enterprises, the parent company of Sage and RIO, has announced that the two brands will begin selling direct to customers in 2016. Will this hurt fly shops? Or as Far Bank has suggested, will it actually lead to … more

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