YETI has announced an upcoming limited edition run of pink coolers to support National Breast Cancer Awareness Month. The Roadie 20 and Tundra 45 will be available beginning October 1, 2014. Read more in the press release below. YETI Announces … more
Latest Gear News
Cheeky Fly Fishing is bringing three new reel designs to the market with their “Boost” reel series, which combines “incredible performance, good looks and great value,” says owner Ted Upton. Read more in the press release below. Cheeky Fly Fishing … more
Martin Bawden talks about the details of the Fish Skull Fly Tester from Flymen Fishing Co. As the name implies, you can fasten flies to lines, float them on the surface, “drift” them under the surface, and even “swim” certain … more
Jana Superstein from Superfly explains the launch of their new website and combo rod and reel kit that’s designed to to be a one-stop shop for anyone getting into the sport of fly fishing.
Kansas-based ARC, The Angling Research Company (ARC), has announced its first product lineup, which includes high performance fly lines, tippet and leaders. Read more in the press release below. ARC Fishing Launches New Tippet, Fly Line and Leader Series. The … more
Smith Optics has released new frame designs for Fall 2014, utilizing their cutting-edge ChromaPop polarization technology for the “best optical experience” on the water. Read more in the press release below. Smith Introduces Fall 2014 Sunglass Line From Smith Optics: … more
Winston has added three new two-handed rods to their Boron III series. The Microspey rods combine the power of a spey rod and the finesse of a trout rod and are available in 3-5 wt. Read more in the press … more
Kara Armano gives us the lowdown on Sage’s newest rod families, which incidentally swept Best Freshwater (Accel), Best Saltwater (SALT) and Best of Show (SALT) at the recent International Fly Tackle Dealer show last month.
Kristen Mustad of Nautilus Reels explains the CCFX2 Silver King reels, which won two awards at this year’s International Fly Tackle Dealer’s Show in Orlando. The CCFX2 Silver King is another pairing of light, yet durable aluminum frame with high-performance … more