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YETI Announces Limited Edition Pink Coolers

YETI has announced an upcoming limited edition run of pink coolers to support National Breast Cancer Awareness Month. The Roadie 20 and Tundra 45 will be available beginning October 1, 2014. Read more in the press release below.  YETI Announces … more

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J.Son Match and Catch Flies

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J.Son flies from Sweden are incredibly realistic… so much so that they are ultimately excellent teaching aids. Use them to compare against naturals, and develop your entomology and hatch-matching skills.

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Cheeky Fly Fishing Launches All-New Boost Reel Series

Cheeky Fly Fishing is bringing three new reel designs to the market with their “Boost” reel series, which combines “incredible performance, good looks and great value,” says owner Ted Upton. Read more in the press release below. Cheeky Fly Fishing … more

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Fish Skull Fly Tester

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Martin Bawden talks about the details of the Fish Skull Fly Tester from Flymen Fishing Co. As the name implies, you can fasten flies to lines, float them on the surface, “drift” them under the surface, and even “swim” certain … more

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Superfly Rod-Reel Combo

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Jana Superstein from Superfly explains the launch of their new website and combo rod and reel kit that’s designed to to be a one-stop shop for anyone getting into the sport of fly fishing.

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ARC Fishing Launches New Tippet, Fly Line and Leader Series

Kansas-based ARC, The Angling Research Company (ARC), has announced its first product lineup, which includes high performance fly lines, tippet and leaders. Read more in the press release below.  ARC Fishing Launches New Tippet, Fly Line and Leader Series. The … more

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Smith Introduces Fall 2014 Sunglass Line

Smith Optics has released new frame designs for Fall 2014, utilizing their cutting-edge ChromaPop polarization technology for the “best optical experience” on the water. Read more in the press release below. Smith Introduces Fall 2014 Sunglass Line From Smith Optics: … more

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New Microspey Rod from Winston

Winston has added three new two-handed rods to their Boron III series. The Microspey rods combine the power of a spey rod and the finesse of a trout rod and are available in 3-5 wt. Read more in the press … more

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Video: Sage Wins Two Awards for Accel and SALT Rod Families

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Kara Armano gives us the lowdown on Sage’s newest rod families, which incidentally swept Best Freshwater (Accel), Best Saltwater (SALT) and Best of Show (SALT) at the recent International Fly Tackle Dealer show last month.

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Video: Nautilus CCFX2 Reels

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Kristen Mustad of Nautilus Reels explains the CCFX2 Silver King reels, which won two awards at this year’s International Fly Tackle Dealer’s Show in Orlando. The CCFX2 Silver King is another pairing of light, yet durable aluminum frame with high-performance … more

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