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SmithFly Opens Fly Fishing Store in Ohio

SmithFly Designs has opened a new retail location in Troy, Ohio. The store held a Grand Opening Celebration on Friday, April 17, 2015. Read more in the press release below. SmithFly Opens Fly Fishing Store and Workshop April 17 TROY, OH (April … more

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Front Range Anglers Adds Orvis Products

Front Range Anglers of Boulder, Colorado, has announced that it will begin carrying Orvis fly fishing products. “We are excited to expand the top‐quality equipment options for our customers,” said Steve McLaughlin, president of Front Range Anglers. Read more in … more

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RepYourWater Introduces Greenback Cutthroat Hat

RepYourWater has partnered with The Greenbacks group of Trout Unlimited to release a new Native Greenback Cutthroat hat. 10 per cent of sales go directly to The Greenbacks and efforts to restore greenback cutthroat trout populations. Read more in the … more

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Patagonia Invests in the Business of Science

Patagonia has announced their strategic investment in Beyond Surface Technologies­, a company that focuses on ethically sourced and made textiles. “Beyond Surface Technologies has the potential to help Patagonia and our entire industry get to the next level of chemical … more

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Video: Hatch Outdoors Expands Beyond Reels


John Torok of Hatch Outdoors explains some of the newest products for 2015 from the company that’s mostly known for its quality reels.

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Chaco Partners with Conservationists, Outfitters, and Brands

Chaco footwear brand has partnered with American Rivers on an exciting film project documenting conservation efforts in the Grand Canyon and has also collaborated with Fishpond to make custom fly fishing sandals, with a portion of the proceeds going to … more

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Video: Icebreaker Nature Clothing Wading Socks


Jeremy Tricola from Icebreaker Nature clothing discusses why their merino wool socks (which are guaranteed for life) are a perfect match with wading boots.

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Western Rise Launches Inaugural Apparel Line

Colorado-based Western Rise has announced the launch of its inaugural line of soft goods. “At Western Rise, we believe that you don’t have to choose functionality or style,” says Will Watters, Western Rise founder. Read more in the press release … more

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Video: Outcast OSG Approach Inflatable SUP

Chris Callanan from Outcast Sporting Gear gives us the skinny on the company’s newest watercraft, called the OSG Approach inflatable SUP: The Approach has a small inflatable collar which makes it an extremely stable platform for maneuvering around and following … more

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Esky Coolers Receive IGBC Approval

The Esky Series Cooler from Coleman has just passed stringent testing to achieve certification on the Interagency Grizzly Bear Committee’s list of approved products. Read more in the press release below. Esky® Coolers Receive Interagency Grizzly Bear Committee Approval From … more

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