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Ross to Announce New Reels at IFTD

It is expected that Ross Reels will announce a new trout reel series tentatively named the “Animas” at the upcoming International Fly Tackle Dealers show in Orlando Florida July 16-18. Ross Animas reel on the way… Orlando FL is gearing … more

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Sage Marries Tradition with Advanced Design in the DOMAIN Reel Series

The new “DOMAIN” reel from Sage combines the classic full frame with modern large-arbor design, and the high performance of advanced technology with the dependability of tradition. Available August 2014. Read more in the press release below. Sage Marries Tradition … more

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Cheeky Fly Fishing Names Ted Upton as New CEO

Cheeky Fly Fishing has announced several transitions for the coming year. Ted Upton has been named as new Chief Executive Officer, and the company will relocate back to its roots in the greater Boston area. Read more in the press … more

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Video: Fly Fishing Gear for Chasing Rooster Fish

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If you’ve ever had dreams of catching a rooster fish on the fly you had better come prepared. It is one of the most demanding and elusive fish you will ever catch. It’s also one of the coolest. The 30 … more

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Video: Ross Reels Announces “Heritage Series”

Ross Reels has announced the re-release of their Gunnison reel, in a limited edition run slated for June 2014.

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Video: Sage Evoke Series Fly Reels

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Kara Armano explains one of the newest offerings from Sage, the Evoke Reel. It comes in two sizes, 8 and 10, has an open frame design for suitable for palming for bigger species, a large drag knob, a sealed carbon … more

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Video: Nautilus Reels’s Award-Winning CCFX2 Explained

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Jesus Marmol of Nautilus reels explains the company’s newest addition to their stellar line  of fresh- and saltwater reels named the CCFX2.  The reel won Best of Show at the IFTD trade show and retails from $425 – $555 depending … more

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Orvis Sells Ross Reels to the Mayfly Group

Orvis has announced the sale its Ross Reels subsidiary to the Mayfly Group, which operates various brands including Abel Automatics. “Mayfly Group is honored to be associated with Ross Reels, an iconic fly fishing brand,” says David Dragoo, president of … more

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Video: Orvis’s New Made in the USA CFO Reel

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Orvis is reintroducing their classic CFO reel and this time it will be made in the USA. The reels will be available early in 2014 and come in sizes 1wt – 7wt. They’ll all feature a click an pawl drag … more

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Podcast Interview: Dan Rice of Bozeman Reels

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Bozeman reels has been around for a few years and was an idea hatched by couple of MSU grads with engineering, math and design backgrounds. The company is starting to come into it’s own and is the only reel company … more

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