I spent most of last Saturday dragging my two-and-a-half-year-old daughter around a lake or two up in Rocky Mountain National Park. We were hiking and throwing rocks in the water, and I was secretly trying to get her interested in … more
Latest Eyewear News
Smith has announced the release of new sunglass series designed specifically for time on the water. The “Dockside” will premiere at ICAST/IFTD July 2014, along with three other models as well. Read more in the press release below.
Smith Optics has announced the launch of their renovated website, featuring improved user functions and product presentation. “We are excited about the evolution of our online presence with the launch of our hybris website to provide customers an elevated browsing … more
Smith Optics has announced the addition of C.A. Richardson and Luke Clausen as brand ambassadors, as well as a partnership with Flats Class TV, all of which will help in promoting Smith’s full collection of watersports-oriented eyewear. Read more in … more
In celebration of their upcoming 50th anniversary, Smith Optics has announced the launch of a series of multi-sport webisodes. Each installment of “Great Days” will be published every Wednesday in April and every other Wednesday in May through the end … more
Among the 2014 line up of new styles from Costa Sunglasses are three styles designed specifically for women: the Isla, Blenny and Goby. All feature Costa’s patented 580™ 100 percent polarized lens technology. Read more in the press release below.
Costa, leader in performance sunglasses, has been acquired by Essilor International. “We are delighted to be joining forces with the world leader in optics,” says David G. Whalen, Chief Executive Officer of Costa Inc. Read more in the press release … more
Just as the summer fishing season gets in full swing, leading manufacturer of polarized sunglasses Costa has announced the release of three new designs. The Prop, KC, and limited edition Grand Catalina are available now. Read more in the press … more
Tested by editor Todd Kuhn and commercial fishers working out of Gulfport, Mississippi, the Chief Techlite Glass Sunglasses from Smith Optics sailed through rigorous challenges, resulting in their receiving the 2013 Editor’s Choice Award from Outdoor Life Magazine. Read more … more
This week MidCurrent talks to Peter Crow, general manager of Smith Optics. Peter talks to us about the history and technology behind polarized glass lenses. He also hints about a new “light management system” Smith is unveiling at this … more