Smith Optics will mark its 50th anniversary by re-launching their website and product range. Beginning in January 2015, look for a new logo and brand presentation. Read more in the press release below.
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Through the month of October, Smith Optics will highlight women in action sports through their ‘Strong. Beautiful. Unstoppable.’ campaign. Smith will also donate$1 for every pair of sunglasses sold on their website to First Descents, a non-profit offering young adult … more
From Costa: Costa Sunglasses partnered with the 2014 Martha’s Vineyard Striped Bass and Bluefish Derby to host the Costa Catch and Release Awards in this year’s tournament. During the event, which begins Sat., Sept. 14 and concludes on Sat., Oct. … more
Smith Optics has released new frame designs for Fall 2014, utilizing their cutting-edge ChromaPop polarization technology for the “best optical experience” on the water. Read more in the press release below.
I spent most of last Saturday dragging my two-and-a-half-year-old daughter around a lake or two up in Rocky Mountain National Park. We were hiking and throwing rocks in the water, and I was secretly trying to get her interested in … more
Smith has announced the release of new sunglass series designed specifically for time on the water. The “Dockside” will premiere at ICAST/IFTD July 2014, along with three other models as well. Read more in the press release below.
Smith Optics has announced the launch of their renovated website, featuring improved user functions and product presentation. “We are excited about the evolution of our online presence with the launch of our hybris website to provide customers an elevated browsing … more
Smith Optics has announced the addition of C.A. Richardson and Luke Clausen as brand ambassadors, as well as a partnership with Flats Class TV, all of which will help in promoting Smith’s full collection of watersports-oriented eyewear. Read more in … more
In celebration of their upcoming 50th anniversary, Smith Optics has announced the launch of a series of multi-sport webisodes. Each installment of “Great Days” will be published every Wednesday in April and every other Wednesday in May through the end … more
Among the 2014 line up of new styles from Costa Sunglasses are three styles designed specifically for women: the Isla, Blenny and Goby. All feature Costa’s patented 580™ 100 percent polarized lens technology. Read more in the press release below.