Smith Optics and Howler Brothers have joined forces to create a line of limited-run, outdoor lifestyle apparel and goods. This will include co-branded models of Smith’s Lowdown and Dockside sunglasses as well Aransas shirt, t-shirt, and Hat from Howler Brothers. … more
Latest Eyewear News
The Dockside is one of Smith Optics’ newest styles, designed with the “avid waterman in mind,” says Cassie Abel of Smith. Things like extra large temples, large coverage and out-of-sight hinges combined with the company’s ChromaPop high-end lens makes it … more
Following the success of its “Slim” option last year, Smith has introduced an “XL” choice for its Lowdown and Outlier sunglass frames. Read more in the press release below.
Smith Optics will mark its 50th anniversary by re-launching their website and product range. Beginning in January 2015, look for a new logo and brand presentation. Read more in the press release below.
Through the month of October, Smith Optics will highlight women in action sports through their ‘Strong. Beautiful. Unstoppable.’ campaign. Smith will also donate$1 for every pair of sunglasses sold on their website to First Descents, a non-profit offering young adult … more
From Costa: Costa Sunglasses partnered with the 2014 Martha’s Vineyard Striped Bass and Bluefish Derby to host the Costa Catch and Release Awards in this year’s tournament. During the event, which begins Sat., Sept. 14 and concludes on Sat., Oct. … more
Smith Optics has released new frame designs for Fall 2014, utilizing their cutting-edge ChromaPop polarization technology for the “best optical experience” on the water. Read more in the press release below.
I spent most of last Saturday dragging my two-and-a-half-year-old daughter around a lake or two up in Rocky Mountain National Park. We were hiking and throwing rocks in the water, and I was secretly trying to get her interested in … more
Smith has announced the release of new sunglass series designed specifically for time on the water. The “Dockside” will premiere at ICAST/IFTD July 2014, along with three other models as well. Read more in the press release below.
Smith Optics has announced the launch of their renovated website, featuring improved user functions and product presentation. “We are excited about the evolution of our online presence with the launch of our hybris website to provide customers an elevated browsing … more