Costa del Mar has announced it will partner with Colorado-based Backbone Media as its communications agency for its core fishing initiatives, media planning and buying for angling and optical trade in North America. Read more in the press release below.
Latest Eyewear News
One of Smith’s newest pair of glasses for the fishing world, The Guide’s Choice, incorporates “wide temples and an aggressive wrap for superior light protection, premium Italian spring hinges, megol nose and temple pads, a detachable sunglass leash, and choice … more
Costa has announced that prescription lenses will now be available in five of their rimless sunglass styles. Read more in the press release below.
Smith Optics and Howler Brothers have joined forces to create a line of limited-run, outdoor lifestyle apparel and goods. This will include co-branded models of Smith’s Lowdown and Dockside sunglasses as well Aransas shirt, t-shirt, and Hat from Howler Brothers. … more
The Dockside is one of Smith Optics’ newest styles, designed with the “avid waterman in mind,” says Cassie Abel of Smith. Things like extra large temples, large coverage and out-of-sight hinges combined with the company’s ChromaPop high-end lens makes it … more
Following the success of its “Slim” option last year, Smith has introduced an “XL” choice for its Lowdown and Outlier sunglass frames. Read more in the press release below.
Smith Optics will mark its 50th anniversary by re-launching their website and product range. Beginning in January 2015, look for a new logo and brand presentation. Read more in the press release below.
Through the month of October, Smith Optics will highlight women in action sports through their ‘Strong. Beautiful. Unstoppable.’ campaign. Smith will also donate$1 for every pair of sunglasses sold on their website to First Descents, a non-profit offering young adult … more
From Costa: Costa Sunglasses partnered with the 2014 Martha’s Vineyard Striped Bass and Bluefish Derby to host the Costa Catch and Release Awards in this year’s tournament. During the event, which begins Sat., Sept. 14 and concludes on Sat., Oct. … more
Smith Optics has released new frame designs for Fall 2014, utilizing their cutting-edge ChromaPop polarization technology for the “best optical experience” on the water. Read more in the press release below.