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Smith Optics Releases “Great Days” Webisode Series

In celebration of their upcoming 50th anniversary, Smith Optics has announced the launch of a series of multi-sport webisodes. Each installment of “Great Days” will be published every Wednesday in April and every other Wednesday in May through the end … more

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New Costa Sunglasses for Women

Among the 2014 line up of new styles from Costa Sunglasses are three styles designed specifically for women: the Isla, Blenny and Goby. All feature Costa’s patented 580™ 100 percent polarized lens technology. Read more in the press release below. … more

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Costa Acquired by Essilor International

Costa, leader in performance sunglasses, has been acquired by Essilor International. “We are delighted to be joining forces with the world leader in optics,” says David G. Whalen, Chief Executive Officer of Costa Inc.  Read more in the press release … more

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Three New Sunglass Styles from Costa

Just as the summer fishing season gets in full swing, leading manufacturer of polarized sunglasses Costa has announced the release of three new designs. The Prop, KC, and limited edition Grand Catalina are available now. Read more in the press … more

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Smith Optics Receives 2013 Outdoor Life Editors Choice Award

Tested by editor Todd Kuhn and commercial fishers working out of Gulfport, Mississippi, the Chief Techlite Glass Sunglasses from Smith Optics sailed through rigorous challenges, resulting in their receiving the 2013 Editor’s Choice Award from Outdoor Life Magazine. Read more … more

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Podcast Interview: Peter Crow of Smith Optics

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This week MidCurrent talks to Peter Crow, general manager of Smith Optics. Peter talks to us about the history and technology behind polarized glass lenses.   He also hints about a new “light management system” Smith is unveiling at this … more

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Quick Tip: Wear Safety Glasses When Fishing in Low-Light Conditions

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Most of us know how important it is to always wear some type of eye protection while fishing. Typically this means wearing polarized glasses while out on the river all day. Very few of us, I presume, take that to … more

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Video: Use Hand-Sanitizer to Get Cablz Sunglass Retainers Onto Your Glasses

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Oliver White, Fly Fishing Lodge Owner and perhaps one of the fishier people I’ve ever met, talks about his favorite sun-glass retainers called Cablz … and a great trick for getting them onto your glasses.

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Maui Jim Announces New Styles

Already claiming the widest array of sunglass choices on the market, Maui Jim has announced two new offerings in their On the Water Collection: Blue Water and Seawall. Both come with the signature Maui Jim PolarizedPlus2® technology in four different … more

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Maui Jim Launches New “On The Water” Sunglass Collection

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Maui Jim is launchingseven new sunglass styles that will be added throughout 2012 to the company’s On the Water Collection of high-tech sunglasses. The Collection takes a deep dive into the eye protection needs of serious water sports enthusiasts who … more

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