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Video: Smith Optics Dockside Fishing Glasses

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The Dockside is one of Smith Optics’ newest styles, designed with the “avid waterman in mind,” says Cassie Abel of Smith. Things like extra large temples, large coverage and out-of-sight hinges combined with the company’s ChromaPop high-end lens makes it … more

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Smith Introduces XL Options

Following the success of its “Slim” option last year, Smith has introduced an “XL” choice for its Lowdown and Outlier sunglass frames. Read more in the press release below. Smith Introduces XL Options for Lowdown and Outlier Sunglass Models From … more

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Smith Celebrates 50th Anniversary by Launching New Brand Identity

Smith Optics will mark its 50th anniversary by re-launching their website and product range. Beginning in January 2015, look for a new logo and brand presentation. Read more in the press release below. Smith celebrates 50th anniversary by launching new … more

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Smith Celebrates Women in Action Sports Throughout October

Through the month of October, Smith Optics will highlight women in action sports through their ‘Strong. Beautiful. Unstoppable.’ campaign. Smith will also donate$1 for every pair of sunglasses sold on their website to First Descents, a non-profit offering young adult … more

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Costa to Host Catch and Release Awards In 2014 Martha’s Vineyard Striped Bass and Bluefish Derby

From Costa: Costa Sunglasses partnered with the 2014 Martha’s Vineyard Striped Bass and Bluefish Derby to host the Costa Catch and Release Awards in this year’s tournament. During the event, which begins Sat., Sept. 14 and concludes on Sat., Oct. … more

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Smith Introduces Fall 2014 Sunglass Line

Smith Optics has released new frame designs for Fall 2014, utilizing their cutting-edge ChromaPop polarization technology for the “best optical experience” on the water. Read more in the press release below. Smith Introduces Fall 2014 Sunglass Line From Smith Optics: … more

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Quick Tip: Polarized Glasses Will Get Kids Interested in Fly Fishing

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I spent most of last Saturday dragging my two-and-a-half-year-old daughter around a lake or two up in Rocky Mountain National Park. We were hiking and throwing rocks in the water, and I was secretly trying to get her interested in … more

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Smith Debuts New Dockside for ICAST/IFTD 2014

Smith has announced the release of new sunglass series designed specifically for time on the water. The “Dockside” will premiere at ICAST/IFTD July 2014, along with three other models as well. Read more in the press release below. Smith Debuts … more

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Smith Optics Launches New Website

Smith Optics has announced the launch of their renovated website, featuring improved user functions and product presentation. “We are excited about the evolution of our online presence with the launch of our hybris website to provide customers an elevated browsing … more

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Smith Optics Expands Fishing Program

Smith Optics has announced the addition of C.A. Richardson and Luke Clausen as brand ambassadors, as well as a partnership with Flats Class TV, all of which will help in promoting Smith’s full collection of watersports-oriented eyewear. Read more in … more

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