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Smith Expands the Popular Outlier Series with New Outlier 2 and Outlier 2 XL

Smith has released two new designs in their best-selling Outlier series of frames. The Outlier 2 series features Evolve eco-friendly material and ChromaPop lenses. Read more in the press release below.

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Smith Casts into Summer with the New Transfer and Transfer XL

The new Transfer and Transfer XL performance sunglasses from Smith build on the lens geometry of the best selling Guide’s Choice, providing broad coverage on the water. The Transfer frames will be available in August 2017. Read more in the … more

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Video: Costa’s Motu Sunglass Frames “Kick Plastic”

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Pete Vandergrift from Costa Sunglasses goes over the company’s new Motu frame, the fact that it utilizes a bio-resin, and how the company is trying to “kick plastic” with all of their products.

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New Lens from Costa Sunglasses

Costa has announced the release of a new lens for 2017. The Sunrise Silver Mirror is ideal for low-light conditions and sight fishing applications. Read more in the press release below.

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Costa Introduces New Optical Eyeglass Collection, Built for Adventure

Costa has announced the release of a new collection featuring eyeglasses built for “everyday activities and adventures.” The inaugural collection will be available through Costa’s authorized optical dealers. Read more in the press release below.

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Costa Sunglasses Releases Five New Styles to Core Collection

Costa has announced five new sunglass style additions to their Core collection. Styles include the Bloke, Reefton, Kiwa, Tasman Sea, and Whitetip and will all be available Spring 2017. Read more in the press release below.

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Costa Sunglasses Partners with Backbone Media

Costa del Mar has announced it will partner with Colorado-based Backbone Media as its communications agency for its core fishing initiatives, media planning and buying for angling and optical trade in North America. Read more in the press release below.

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Video: Smith – Guide’s Choice Sunglasses

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One of Smith’s newest pair of glasses for the fishing world, The Guide’s Choice, incorporates “wide temples and an aggressive wrap for superior light protection, premium Italian spring hinges, megol nose and temple pads, a detachable sunglass leash, and choice … more

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Costa’s Rimless Sunglasses Now Available in Prescription

Costa has announced that prescription lenses will now be available in five of their rimless sunglass styles. Read more in the press release below.

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Smith Optics & Howler Brothers Collaboration

Smith Optics and Howler Brothers have joined forces to create a line of limited-run, outdoor lifestyle apparel and goods. This will include co-branded models of Smith’s Lowdown and Dockside sunglasses as well Aransas shirt, t-shirt, and Hat from Howler Brothers. … more

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