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Howler Brothers’ New 2012 Spring Line

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If you’ve never heard of Howler Brothers, do yourself a favor, take a five minute break and check out their clothing line. I will admit I’m a big fan of their products and have been rocking a few of their … more

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Sage Offers New Performance Apparel for 2012

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Sage just published the press release for its 2012 line of performance apparel, which MidCurrent first covered in its 2012 Gear Guide. Read the full press release below. (Bainbridge Island, Wash.) – Sage, is pleased to introduce its first line … more

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Simms SunSleeve

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I’m about to depart for a bonefishing trip to Long Island in the Bahamas. And I’ll admit that I asked my pal Matt Crawford of Pale Morning Media (the PR company representing Simms) for a little swag. I live in … more

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The Cure for Bloody Fingers

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I have a problem: whenever I go on a fishing trip to chase species that weigh more than trout, pull extra hard, or swim very fast, my hands end up shredded and looking like this. In other words, whenever I … more

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Chuck Taylor All-Stars: The Wading Boots for ‘Everyman’

Those who have fished in tropical places with me know that I have a quirky habit of wading saltwater flats in Converse Chuck Taylor All-Star basketball shoes. Well many, many years ago, anyway,  Chucky T’s were considered basketball shoes. No, … more

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Gear Review: Shimano Dryfender 3T Raingear

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International fishing power Shimano (parent company of G.Loomis) is launching a new line of raingear for 2012 called Dryfender 3T. I got a hold of some of the first samples (jacket and bibs), and took them straight to the car … more

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TrueFlies Announces Addition of Holeman Brothers to Pro Staff

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Boca Grande, Florida – January 25, 2012 – TrueFlies Clothing, a fishing apparel company based out of Boca Grande, Florida is proud to announce the addition of Travis and Bryan Holeman to the TrueFlies Promotional Staff. Travis and Bryan “Bear” … more

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TrueFlies Designs Fishing Clothes Sans “Commando” Look

TrueFlies president Michael Lintz and vice president Capt. Cole Fairbanks (who, between them, have over 75 years of experience on the water) embraced the notion that “just because it’s technical doesn’t mean it can’t look good” when they sought out … more

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Simms Fishing Products is Moving, Expanding

Simms is relocating their headquarters and U.S. manufacturing to a new 60,000-square-foot facility 15 miles west of its current location in Bozeman, Montana. Read the entire press release in the extended entry. From Pale Morning Media on Behalf of Simms: … more

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Patagonia: “Don’t Buy This Jacket”

An advertisement in the Black Friday edition of The New York Times—filled with tantalizing offers and uncommon deals—described all the reasons why readers should not buy a jacket.  And it was run by the jacket’s manufacturer: Patagonia.  As the ad says: … more

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