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VOORMI Unveils Ultra Light Performance Wool

VOORMI has released three products featuring their new DUAL SURFACE UL Precision Blended Wool Technology: the Short Sleeve Tech-T, Long Sleeve Tech-T, and Solarium Hoodie Read more in the press release below.

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Howler Brothers Launches Spring/Summer 2016 Line

From quick-dry shirts to board shorts and the popular Howler Snapback hat, Howler Brothers has announced new products for their 2016 Spring/Summer line. Read more in the press release below.

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Avedon & Colby Introduce Signature Field Pants

Avedon & Colby have announced the release of a new lightweight field pant. “Every performance feature and construction detail we design into our garments is vetted by asking: ‘How will it function in the field’ and ‘Will it make this … more

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Video: Rep Your Water Regionally Inspired Apparel

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Garrison Doctor, owner of Rep Your Water, explains the idea behind his company and their regionally and species-themed fishing apparel. The company also donates a good chunk of their money back to the region of the piece that they sell.

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Patagonia Debuts the “World’s Most Advanced Baselayer”

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Patagonia has released their most advanced baselayer technology to date: the Merino Air Baselayer, a first-ever fusion of sustainably sourced wool and cutting-edge technology.  Available in both men’s and women’s lines. Read more in the press release below.

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Video: IceBreaker Merino Leggings for Under-Wader Wear

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Jeremy Tricola of Icebreaker Nature Clothing goes over the benefits of using Merino wool as an under-wader baselayer, and why the Icebreaker brand got wool dialed.

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Patagonia’s Worn Wear Tour

Patagonia is taking its repair facility in Reno, Nevada on the road to offer free repairs on gear and clothing. The Worn Wear Tour kicked off April 2 in Ventura, Calif., and will end May 12 in Boston. Read more in … more

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SmithFly Opens Fly Fishing Store in Ohio

SmithFly Designs has opened a new retail location in Troy, Ohio. The store held a Grand Opening Celebration on Friday, April 17, 2015. Read more in the press release below.

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RepYourWater Introduces Greenback Cutthroat Hat

RepYourWater has partnered with The Greenbacks group of Trout Unlimited to release a new Native Greenback Cutthroat hat. 10 per cent of sales go directly to The Greenbacks and efforts to restore greenback cutthroat trout populations. Read more in the … more

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Chaco Partners with Conservationists, Outfitters, and Brands

Chaco footwear brand has partnered with American Rivers on an exciting film project documenting conservation efforts in the Grand Canyon and has also collaborated with Fishpond to make custom fly fishing sandals, with a portion of the proceeds going to … more

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