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Video: IceBreaker Merino Leggings for Under-Wader Wear

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Jeremy Tricola of Icebreaker Nature Clothing goes over the benefits of using Merino wool as an under-wader baselayer, and why the Icebreaker brand got wool dialed.

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Patagonia’s Worn Wear Tour

Patagonia is taking its repair facility in Reno, Nevada on the road to offer free repairs on gear and clothing. The Worn Wear Tour kicked off April 2 in Ventura, Calif., and will end May 12 in Boston. Read more in … more

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SmithFly Opens Fly Fishing Store in Ohio

SmithFly Designs has opened a new retail location in Troy, Ohio. The store held a Grand Opening Celebration on Friday, April 17, 2015. Read more in the press release below.

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RepYourWater Introduces Greenback Cutthroat Hat

RepYourWater has partnered with The Greenbacks group of Trout Unlimited to release a new Native Greenback Cutthroat hat. 10 per cent of sales go directly to The Greenbacks and efforts to restore greenback cutthroat trout populations. Read more in the … more

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Chaco Partners with Conservationists, Outfitters, and Brands

Chaco footwear brand has partnered with American Rivers on an exciting film project documenting conservation efforts in the Grand Canyon and has also collaborated with Fishpond to make custom fly fishing sandals, with a portion of the proceeds going to … more

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Video: Icebreaker Nature Clothing Wading Socks

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Jeremy Tricola from Icebreaker Nature clothing discusses why their merino wool socks (which are guaranteed for life) are a perfect match with wading boots.

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Western Rise Launches Inaugural Apparel Line

Colorado-based Western Rise has announced the launch of its inaugural line of soft goods. “At Western Rise, we believe that you don’t have to choose functionality or style,” says Will Watters, Western Rise founder. Read more in the press release … more

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Video: Howler Brothers Spring 2015 Line

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Rick Wittenbraker of Howler Brothers breaks down two popular pieces from the company’s just released Spring 2015 line – the Gaucho Snapshirt with western inspired hopper embroidery, and the Hopper Snapback denim hat.

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Smith Optics & Howler Brothers Collaboration

Smith Optics and Howler Brothers have joined forces to create a line of limited-run, outdoor lifestyle apparel and goods. This will include co-branded models of Smith’s Lowdown and Dockside sunglasses as well Aransas shirt, t-shirt, and Hat from Howler Brothers. … more

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Western Rise Apparel to Launch March 2015

Western Rise​​​​​​​​​​, a new fly fishing apparel company, will launch its first product catalog in March 2015. Developed and designed by ​fly​ fishing guides, ski instructors, mountain ​bikers, climbers​ and hikers​​, Western Rise apparel aims to be true to the … more

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