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Avedon & Colby Introduce the Ultimate Linen Bonefishing Shirt

Avedon & Colby Outfitters has announced their new Linen Signature Field Shirt, based on their original Bush Poplin Signature Field Shirt, this version is sewn from 100% linen fabric designed for comfort and function while bonefishing. Read more in the … more

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Video: Smithfly New Products 2017

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Smithfly ups the ante in 2017 adding jackets, waders, and a whole slew of new products for 2017. Founder Ethan Smith explains a couple of them here.

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Video: Rep Your Water New 2017 Products

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The husband-and-wife team at Rep Your Water gives MidCurrent a sneak peak at some of the new styles of their apparel for 2017.

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Video: Patagonia Women’s River Salt Jacket and Ultralight II Wading Boot

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Bart Bonime, director of fishing at Patagonia, talks about the award-winning River Salt Jacket and the complementary Ultralight II Wading Boot for Women.

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VOORMI Unveils Ultra Light Performance Wool

VOORMI has released three products featuring their new DUAL SURFACE UL Precision Blended Wool Technology: the Short Sleeve Tech-T, Long Sleeve Tech-T, and Solarium Hoodie Read more in the press release below.

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Howler Brothers Launches Spring/Summer 2016 Line

From quick-dry shirts to board shorts and the popular Howler Snapback hat, Howler Brothers has announced new products for their 2016 Spring/Summer line. Read more in the press release below.

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Avedon & Colby Introduce Signature Field Pants

Avedon & Colby have announced the release of a new lightweight field pant. “Every performance feature and construction detail we design into our garments is vetted by asking: ‘How will it function in the field’ and ‘Will it make this … more

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Video: Rep Your Water Regionally Inspired Apparel

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Garrison Doctor, owner of Rep Your Water, explains the idea behind his company and their regionally and species-themed fishing apparel. The company also donates a good chunk of their money back to the region of the piece that they sell.

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Patagonia Debuts the “World’s Most Advanced Baselayer”

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Patagonia has released their most advanced baselayer technology to date: the Merino Air Baselayer, a first-ever fusion of sustainably sourced wool and cutting-edge technology.  Available in both men’s and women’s lines. Read more in the press release below.

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Video: IceBreaker Merino Leggings for Under-Wader Wear

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Jeremy Tricola of Icebreaker Nature Clothing goes over the benefits of using Merino wool as an under-wader baselayer, and why the Icebreaker brand got wool dialed.

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