Simple Fly Fishing Limited Edition

May 28, 2015 By: Erin Block

Patagonia has announced an autographed limited edition release of the book “Simple Fly Fishing,” by Patagonia founder Yvon Chouinard. The book highlights the “tenkara” technique and follows the “more you know, the less you need” mantra of the brand.

Read more in the press release below.

The Art and Soul of Fly Fishing

Patagonia’s Simple Fly Fishing Special Edition to come with autographs & art prints

Last Spring Patagonia launched their Simple Fly Fishing Campaign, a program designed to demystify fly fishing and make it more accessible by offering simple gear, easy techniques and basic teachings for all ages and skill levels. Schooling us on the best way to catch fish—simply, with a rod and a fly and not much else—their Simple Fly Fishing book and kit (which contains a rod, box of flies, line and leader and quick set-up guide), introduced the stripped-down “tenkara” technique to the masses and helped bring thousands of new anglers to the sport.

Now there’s a chance to own a bit of history from the masters of the sport. Patagonia announces an autographed limited edition release of the book that helped revolutionize fly fishing.

Simple Fly Fishing

This April, 500 Simple Fly Fishing Limited Edition ($250) hardcover books signed by Patagonia founder Yvon Chouinard, ”The Master of Simplicity” himself, and co-authors Mauro Mazzo and Craig Mathews will be available exclusively in Patagonia stores and at Patagonia.com. The books will come with four art-quality James Prosek prints (10”x7”), one of which is autographed by Prosek, who is also the book’s illustrator. The book and art will be packaged in a cloth-covered, silkscreened keepsake box.

Simple Fly Fishing follows the premise “more you know, the less you need,” replacing complex technology with knowledge to teach readers how to use the centuries-old Japanese tenkara rod—which has no reel—to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish.

With chapters on wet flies, nymphs, and dry flies, the authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. With paintings by Prosek, and inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport.

“The lesson we learn from fishing with a tenkara rod is that we shouldn’t fear that a simpler life will be an impoverished life,” says Chouinard. “Rather, simplicity leads to a richer and more satisfying way of fishing—and more importantly, living.”

A portion of the proceeds from the special edition will support World Trout, a conservation effort founded by Chouinard and Prosek to preserve native trout species worldwide.

SPECS

Patagonia | Spring 2015
Hardcover | 144 pages | $250 U.S.
Cloth covered and silkscreened hardcover edition of the book, signed by all three authors
Four 10” X 7” art quality fish prints, one signed by artist, wrapped in tissue
All housed in a cloth-covered, silkscreened, keepsake clamshell box
Each box and all components are numbered