Western Rise Apparel to Launch March 2015

Western Rise​​​​​​​​​​, a new fly fishing apparel company, will launch its first product catalog in March 2015. Developed and designed by ​fly​ fishing guides, ski instructors, mountain ​bikers, climbers​ and hikers​​, Western Rise apparel aims to be true to the lifestyle demands of the West.

Read more in the press release below.

Western Rise Apparel Launching end of March 2015

From Western Rise:

Western Rise​​​​​​​​​​, launching at the end of March, is high performance and versatile fly fishing apparel to fit all dynamic mountain adventures​​.

​Developed by ​fly​ fishing guides, ski instructors, mountain ​bikers, climbers​ and hikers​​, Western Rise’s apparel inherits ​a ​timeless aesthetic​ while ​deliver​ing​ advanced performance demanded by all those called to the river and wild.

​”​We ​love ​build​ing​ campfires, sleep​ing​ under the stars​ ​and ​driving ​backcountry roads with​ our dogs sitting shotgun,” says Will Watters, Western Rise founder.​ ​”When we set out to create apparel ​that met the demands of th​is​ lifestyle​,​ we were searching for something different.​ ​So we ​decided to reexamine​ the design and​ support ​fly fishing and outdoor apparel could offer from the ground up.” ​ ​

Constructed to keep water off your skin and out of your clothes, Western Rise’s new DryRise ​technology resist​s​ water, microbial​s​ and ​the ​sun. With serious attention to detail and craftsmanship, Western Rise’s design reflects the pure and simple tones of nature. The result, heritage design and a truly technical fabric​ in one​—​fit for a true fly fishing lifestyle.

You can also find them on Instagram, here—​@western_rise.