Through the month of October, Smith Optics will highlight women in action sports through their ‘Strong. Beautiful. Unstoppable.’ campaign. Smith will also donate$1 for every pair of sunglasses sold on their website to First Descents, a non-profit offering young adult cancer fighters and survivors outdoor adventure experiences.
Read more in the press release below.
Smith Celebrates Women in Action Sports Throughout October
Ketchum, ID (September 30, 2014 – SMITH is excited to dedicate the month of October to honoring the Strong. Beautiful. Unstoppable. Women in action sports by not only highlighting some of its most decorated female athletes, but also donating to First Descents, giving young women fighting cancer the opportunity to “out live” their diagnosis through outdoor experiences.
During the month of October, SMITH will donate $1 for ever sunglass sold on smithoptics.com to First Descents, a non-profit offering young adult cancer fighters and survivors outdoor adventure experiences, empowering them to reclaim their lives. To help SMITH and Fist Descents spread the word, SMITH will be hosting a social media contest, searching for the best photo each week that exemplifies ‘Strong. Beautiful. Unstoppable.’ Moments. The winner will be selected every Wednesday by one of SMITH’s very own female athletes. The weekly winners will receive a full SMITH sport-specific prize pack, including a helmet, eyewear and apparel.
Contest Details: To enter, get out and enjoy the great outdoors with the ‘Strong. Beautiful. Unstoppable.’ Women in your life and take a photo while doing it. Once you’re done, follow SMITH on your favorite social media platform and tag your photo with #SMITHWomen and @smithoptics. Winning photos will be announced each Wednesday throughout October on SMITH’s Instagram.
Visit smithoptics.com/smithwomen to view SMITH women-specific Q&As, ‘Great Days’ episodes and to learn about more ways to participate. To follow the highlighted SMITHwomen on social media, follow:
- Tatum Monod (Ski): @tatummonod
- Angel Collinson (Ski): @angelcollinson
- Elena Hight (Snowboard): @elenahight
- Stefi Luxton (Snowboard): @stefiluckston
- Lakey Peterson (Surf): @lakeypeterson
- Tatiana Weston-Webb (Surf): @tatiwest
- Alison Powers (Cycling): @alpcycles
- Heather Wurtele (Triathlon): @teamwurtele
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring sealed thermal lens and breathable vent foam. Today, SMITH is known for its diverse line of sunglasses, snow and motorsports goggles, snow and bike helmets, premium protective eyewear and ophthalmic eyewear. SMITH’s devotion to excellence, innovation, performance and syle has made Smith the choice of action-sport athletes worldwide. SMITH products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com
ABOUT First Descents:
First Descents offers young adult cancer fighters and survivors a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same.