Simms took a record 7 wins at the New Product Showcase Awards at this year’s International Fly Tackle Dealer Show. “It is a testament to our product team that at this year’s show we surpassed last year’s results,” says K.C. Walsh, Simms President.
Read more in the press release below.
Simms Storms IFTD Awards with Record 7 Wins
BOZEMAN, Mont. On the heels of winning 5 New Product Showcase Awards at last year’s International Fly Tackle Dealer (IFTD) show in Las Vegas, Nev., Simms came to this year’s show anxious to show that was no fluke.
Last night, IFTD announced its New Product Showcase awards and the 2014 and 2015 Simms line captured a record 7 awards. In the Men’s and Women’s Wader category, the company’s Freestone® Z Stockingfoot and Women’s Freestone® Stockingfoot took home the prize. The new line of waders due in March 2015 keeps Simms atop the wader category again after winning in both categories last year.
Simms also swept the Men’s and Women’s Outerwear category with the innovative G4 Pro™ Jacket and Women’s Guide Jacket taking the honors. With lighter 3-layer GORE-TEX® Pro Shell fabric, integrated tool ports, 9 storage pockets and a highly water-resistant Dry Cuff™ design to keep water out, the G4 Pro is the most advanced jacket ever produced by Simms. It lands at specialty fishing shops across North America next week.
In the General Apparel category, the Confluence Reversible came out on top. This insulated shirt/jacket gives anglers 2 shirts in one package and is also part of Simms’ Fall 2014 line. In Women’s Apparel, the Women’s Solarflex™ LS Shirt – Artist Series was awarded. Featuring the artwork of Andrea Larko, the Solarflex™ provides maximum sun protection (UPF50) and COR3™ technology perfect for everyday use.
Closing out the awards, Simms’ RiverTek™ 2 Boa® Boot took home the prize for Best Footwear. This update to the RiverTek™ Boa® Boot is available in both Simms StreamTread™ wading platform and felt with the Boa® closure system for the ultimate in performance and reliability.
“After an incredibly successful show last year in Las Vegas, we came to Orlando with hopes that our innovative Fall 2014 and Spring 2015 lines would garner considerable attention,” says K.C. Walsh, Simms President. “It is a testament to our product team that at this year’s show we surpassed last year’s results.”
About Simms Fishing Products: Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 80,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com. For more information on Simms, please visit www.simmsfishing.com. Media contact is Rich Hohne (406-922-1243 or email@example.com).
Contact: Rich Hohne, Brand Communications Manager firstname.lastname@example.org 406-922-1243