In celebration of their upcoming 50th anniversary, Smith Optics has announced the launch of a series of multi-sport webisodes. Each installment of “Great Days” will be published every Wednesday in April and every other Wednesday in May through the end of the year.
Read more in the press release below.
Smith Optics Releases “Great Days” Webisode Series
KETCHUM, Idaho (April 2, 2014) – Some say a great day is just a state of mind. For Smith Optics, great days are what reinvigorate personal passion for life outside walls. To celebrate Smith’s impending 50th anniversary of outdoor adventure in 2015, the brand announced today the launch of its yearlong, multi-sport webisode series, “Great Days”.
With new “Great Days” webisodes dropping every Wednesdays through April and every other Wednesday May through the end of 2014, viewers get a behind the scenes look into what makes a Great Day for the elite of the elite and the challenges they face to get there. Each webisode will highlight Smith’s athletes and ambassadors across all disciplines of outdoor activity as they document what keeps them pushing the limits.
Follow the below link to view and embed the Great Days teaser webisode:
At Smith, We Make the Great Days Better.
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com. Integrate Performance and Style.
Cassie Abel, Smith Optics, firstname.lastname@example.org / 208.726.4477
Kate Gaeir, Akimbo Communications, email@example.com / 206.334.0863