In this week’s podcast interview we pick the brains of Jeff Fryover, CEO and president of Umpqua Feather Merchants. Jeff’s been with Umpqua for almost two decades. Over the course of the chat he gives the backstory of the 41-year-old company, how it changed the landscape of fly tying, and how that’s given the consumer an abundance of choices in fly patterns. He also delves into the new pack and bag line from the company that’s named after famous fishing holes on the North Umpqua River.
Direct download: MidCurrent Interviews Jeff Fryover