At the IFTD show in Reno, Patagonia continued to demonstrate their commitment to innovation as they released an impressive new product line-up, going on to sweep four “Best of Show” awards with ‘Best Wading Gear’ for the new Rio-Gallegos Zip-Front Waders, ‘Best Outerwear’ for the new 3-in-1 River Salt Jacket, ‘Best Eco-Friendly Product’ for the R1 Full-Zip Jacket, and ‘Best General Apparel’ for the Minimalist Wading Jacket. The Spring 2013 Patagonia Fly Fishing Collection will be available beginning January 2013.
Read more in the attached press release.
For immediate release:
PATAGONIA FLY FISHING SWEEPS THE 2012 IFTD SHOW, WINNING FOUR ‘BEST OF SHOW’ AWARDS
Company Wins More New Product Awards Than Any Other Brand, Taking Home ‘Best Wading Gear’, ‘Best Outerwear’, ‘Best Eco-Friendly Product’ and ‘Best General Apparel’.
VENTURA, Calif. (August, 2012) — Patagonia Inc., the outdoor apparel company, is proud to announce it’s winning line-up of products that received four coveted awards at this years IFTD show. The annual IFTD Show, the world’s largest exhibition of fly fishing products, was held in Reno, Nevada in August this year. Winning more awards than any other brand at the IFTD show speaks to the company’s commitment to bringing the world’s finest fly fishing products to market. Innovation is the company’s singular focus and Spring ’13 represents this commitment across every product category.
Winning ‘Best Wading Gear’, the new Rio-Gallegos Zip-Front Waders utilizes the company’s innovative new Single Seam Construction (SSC). SSC is a breakthrough in wader design that eliminates seams on the interior and exterior of the leg – major wear points – and uses only a single seam up the back of the leg for greater durability and greatly reduced abrasion. This wader also utilizes a new 4-layer polyester microfiber fabric with a proprietary waterproof/breathable barrier and Bluesign-approved NanoSphere DWR that is highly durable and puncture resistant without multiple layers or added weight.
Winning ‘Best Outerwear’ and also recent recipient of EFFTEX’s 2013 “Best New Clothing” award, the new 3-in-1 River Salt Jacket is the warmest, most versatile outerwear system for cold weather fishing on the market. The snap-out Nano Puff Shirt can be worn alone, as can the exterior waterproof shell.
Winner of the ‘Best Eco-Friendly Product’, Patagonia’s R1 Full-Zip Jacket is designed to be warm and breathable with greater moisture-wicking capabilities, and is made with recycled Polartec Power Dry fabric that is bluesign-approved. Additionally, the entire jacket is recyclable at the end of its life.
Taking home the ‘Best General Apparel’ award, the Minimalist Wading Jacket is ultralight and provides all of the features of a waterproof, fully-featured wading jacket in an 11-ounce package.
“Being the recipient of such respected awards represents Patagonia’s commitment to exhaustive product testing, listening to our hardcore fishing consumers and responding to our dealers’ needs,” notes Bart Bonime, business unit director for fly fishing, “These awards are important to the company, as our founder Yvon Chouinard’s directive is to build the world’s best fishing products. It is incredible to be recognized for doing just that.”
The entire Spring 2013 Patagonia Fly Fishing Collection will be available in January 2013.
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, fish and sport-related apparel, equipment, footwear and accessories. With sales last year of $540M, the company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $47.5M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company’s entire product line is recyclable thorough its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine’s April 2007 cover.