Simms Gear Gets Awards from Three Magazines

Four pieces of Simms gear are included in the “Best Of” lists of top fly fishing and outdoors magazines this year. The Simms’ Dry Creek™ Hip Pack (Fly Rod & Reel), RiverTek® BOA® wading boot (American Angler), HardBite™ Star Cleats and the No Fly Zone™ line of sportswear (Gray’s Sporting Journal) were all recognized as top products for 2011.
Read the extended entry for the full press release.


FLY FISHING PUBLICATIONS FETE FOUR PIECES OF SIMMS GEAR
Footwear, sportswear and a waterproof pack gain nods from leading magazines
BOZEMAN, Mont. (For immediate release) – Simms Fishing Products gets the new year off on the right foot as editors from three leading fly fishing magazines heap awards on four selected pieces of Simms gear.
In the Winter 2011 issue of Fly Rod & Reel, Simms’ Dry Creek™ Hip Pack wins a prestigious “Kudo Award” from contributing editor Ted Leeson who calls the waterproof pack “one of the most versatile, useful and well-used pieces of equipment” he owns.
Also capturing the fancy of writers is Simms’ new RiverTek® BOA® wading boot that wins a “Gear of the Year” award in the January/February issue of American Angler. The RiverTek BOA, featuring Vibram® StreamTread™ soles and the innovative Boa® Lacing System, hits stores this spring.
Completing the early season round of awards is a pair of “Gray’s Best” from Gray’s Sporting Journal. Coming in the Expeditions 2011 issue of Grays, Simms is awarded for its HardBite™ Star Cleats and the No Fly Zone™ line of sportswear. The Star Cleats are screw-in options for Simms’ complete line of StreamTread™ soled wading boots, while the No Fly Zone™ sportswear is a collection of insect-repelling shirts and pants.
“It’s rewarding when others recognize excellence in our products,” said Simms president K.C. Walsh, “but this time it’s doubly so because of the wide array of products that are getting attention.”
Walsh said that anglers who follow the recommendations of the editors and writers will undoubtedly be pleased, too.
“Our staff is made up of passionate, dedicated anglers who design, test and use this gear on waters all over the world,” said Walsh. “These awards recognize solid, inventive products that will come through for anglers wherever they fish.”
About Simms Fishing Products: Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. For more information on Simms, please visit www.simmsfishing.com. Media contact is Matt Crawford at Pale Morning Media (802-583-6069) or matt_crawford@madriver.com).

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