Orvis Introduces a “Totally New” Superfine Rod

Superfine Touch

In the video below, Tom Rosenbauer talks to us about the 2011 Superfine Touch fly rod series, which the company has completely redesigned using two mandrels and two different tapers and all-new materials. The goal was to make a rod that casts perfectly at 10-25 feet. (During testing on the White River in western Colorado this week, we found that consistent, accurate casts were possible with just the leader and about a foot of line out.)

Like the company’s new Access Rod Series, the Superfine Touch rods are impregnated with Orvis’s new epoxy-based resin system with plasticizers for a toughened resin system, but keeping the rod’s weight at a level not before possible at this price point. Superfine Touch rods will be available in either 3 or 4 pieces for most models, in 0 through 6 weight. MSRP is $495.

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  • Dino DelaChiessa

    “Not available at this price point?” LOL. I am an avid Orvis customer, owning 12+ of their rods that I have collected over the past 25 years. Their basic problem: they had the world’s best small stream product line (the Superfine series of the 80′s and 90′s) and their business development folks had to mess with a good thing in an attempt to increase sales. And the comment “The goal was to make a rod that cast perfectly at 10-25 feet” is hilarious!!! You mean like the Orvis Superfine Tippet, Otter, Brook Trout, Small Stream, Tight Loop and other incredibly great products of the past? Did they loose the plans for these?. No, what they lost is their understanding of their customer base.

    I’m really looking forward to trying the new Superfine Touch line up. Hopefully, someone at Orvis will have finally begun to wake up.

  • Dino DelaChiessa

    “Not available at this price point?” LOL. I am an avid Orvis customer, owning 12+ of their rods that I have collected over the past 25 years. Their basic problem: they had the world’s best small stream product line (the Superfine series of the 80′s and 90′s) and their business development folks had to mess with a good thing in an attempt to increase sales. And the comment “The goal was to make a rod that cast perfectly at 10-25 feet” is hilarious!!! You mean like the Orvis Superfine Tippet, Otter, Brook Trout, Small Stream, Tight Loop and other incredibly great products of the past? Did they loose the plans for these?. No, what they lost is their understanding of their customer base.

    I’m really looking forward to trying the new Superfine Touch line up. Hopefully, someone at Orvis will have finally begun to wake up.