Unlikely Team: Patagonia's Chouinard and Wal-Mart

We had to look to western Australia for one of the better new articles on how green businesses like Patagonia are influencing mainstream retail. Self-described “doom bat” Yvon Chouinard says he is “totally out of testosterone” when it comes to death-defying sports. But he’s more committed than ever to seeing recycled and low-environmental-impact product become the norm, not the exception. In fact, Patagonia and Wal-Mart are combining resources to help educate soft-goods manufacturers. “The two companies are co-writing a manual on how to make sustainable clothing, a relationship he describes as “David and Goliath. Wal-Mart, according to Chouinard, is now leading the way on sustainability. He says the company has made it plain to suppliers that it will not do business with those unwilling to embrace best environmental practice.” Michael Gordon on WAToday.com.au.

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  • Patagonia being sold at Wallyworld?

  • Dean Francis

    “Wal-Mart, according to Chouinard, is now leading the way on sustainability. He says the company has made it plain to suppliers that it will not do business with those unwilling to embrace best environmental practice.”
    Yvon should read a newspaper more often. Not to add to the drum beat of the Wal-Mart bashers, but that is pretty odd remark to make about a company who does such a large business with Chinese and Indian manufacturers. I recommend Mr. Chouinard read up on these two country’s antics on the environment at the latest G-8. Further, I don’t think you can say Wal-Mart is “leading the way” if they get a huge share of their goods from a country that is building coal fired power plants at the rate of one a week. Not to mention the disaster called the Three Gorges Dam.

  • Has anyone heard of Chinese plating ships? Apparently they do the plating of parts on their way from China to other ports, all the while dumping used or depleted chemicals in the ocean along the way. Parts are packaged on board like nothing ever happened. Or, is this an urban myth?

  • bob

    Wal-Mart now leading the way on sustainability?
    … not on THIS planet…