Patagonia Names Bonime Fishing Director

“Bonime, a long-time fly fishing and outdoor industry veteran, comes to Patagonia from his post as Vice-President of Vast International, USA, based in Portland, OR. He also served as a Vice-President at Redington LLC, an apparel leader in the fly fishing market, and is founder and former President of Go Fish Corporation, one of the country’s largest outdoor T-shirt and accessories distributors. Bart spent close to ten years at Columbia Sportswear leading their hunting and fishing merchandising efforts, as well as heading up their advertising and promotions efforts.”
Read the full press release in the extended entry.


July 6, 2009
PATAGONIA FISHING ACQUIRES NEW LEADERSHP WITH BART BONIME
Industry Veteran to Lead Patagonia’s International Fishing Efforts
Ventura, CA. Patagonia, Inc., a designer and distributor of technical outdoor clothing, announces today the selection of Bart Bonime as the company’s Director – Fishing, responsible for Patagonia’s Fishing division. As such, he will be responsible for product, marketing, and sales strategies for this celebrated product line, both in the U.S. and overseas.
Bonime, a long-time fly fishing and outdoor industry veteran, comes to Patagonia from his post as Vice-President of Vast International, USA, based in Portland, OR. He also served as a Vice-President at Redington LLC, an apparel leader in the fly fishing market, and is founder and former President of Go Fish Corporation, one of the country’s largest outdoor T-shirt and accessories distributors. Bart spent close to ten years at Columbia Sportswear leading their hunting and fishing merchandising efforts, as well as heading up their advertising and promotions efforts.
Described by many as a premiere resource on current fishing markets and a highly creative developer of product, Bart is passionate about the fine art of fly fishing. “Patagonia is well-positioned to bring great quality products to a growing market,” said Bonime in a recent interview from his office at Patagonia’s Ventura headquarters. “I am particularly excited about the opportunities presented to us internationally, and the contribution Patagonia’s fly fishing line can make towards the company’s overall commitment to environmental responsibility.”
Bonime expects to spend much of his time in the field, testing and evaluating current and new product endeavors. There is strong commitment by the company towards the line’s success, especially from Patagonia’s owner and founder, Yvon Chouinard. “Yvon is spending a great deal of his time fly fishing around the world these days,” said Damien Huang, Patagonia’s Vice-President of Design and Merchandising. “He is looking forward to having Bart join him on many of those adventures.”
Patagonia, with sales last year of $315M, is noted internationally for its commitment to product quality and environmental activism. Its Environmental Grants Program has contributed over $34M to grassroots environmental activists since the program began in 1985, and its Environmental Internship Program allows employees to work for environmental groups while receiving their full paycheck. Incorporating environmental responsibility in to product development, the company has, since 1996, used only organically-grown cotton in its clothing line, and its most recent launch of synthetic fiber-to-fiber recycling – taking back its worn-out clothing and reincarnating it as new products, forever capturing the petroleum used in making virgin fiber. Known for a unique corporate culture, the company has been recognized for many years by Working Mother magazine as one of the “100 Best Companies for Working Mothers,” and is a regular recipient of recognition by Fortune and Human Resources Management magazine as one of the “100 Best Companies to Work for in America. ”
Jen Rapp
805-667-4768
jen_rapp@patagonia.com

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  • Julie Pence

    Congrats to Bart! Patagonia is lucky to have such a great person on their team! Fish on! (and be careful of the nervous water!)

  • aburgheim

    Anchorage Alaska 01.14 2014

    Hi Bart

    This is Axel from Alaska we talked on
    the phone a couple of times… Thank you!

    I would like to tell you a rather sad
    story…… and I sincerely hope you have the time to listen.

    I got a pair of Rio Galegos waders from
    my wife for my birthday in 2012.

    Within weeks they developed problems in
    the following areas:

    1 Back – leaking/poor seam sowing
    connection

    2 Inside leg at boot area – material
    failure/due to chaffing (everything is coming apart- seams, stitches
    etc)

    3 Neoprene sock – leaking/seams
    coming apart ( sock itself and connection to legs).

    It is impossible to figure out how much
    time I spend on my hands and knees on the rivers and at home trying
    to stop the leaks with Aqua Seal but its been many hours!!

    Once one leak was fixed an other would
    develop and after a while the initial one would…. So I had to send
    them in.

    In the meantime I sometimes would
    order/pay for a brand new pair to be able to fish – this while
    being promised that they would be credited against the damaged pair.
    Because I received the wrong size I had to resend and reorder an
    other brand new pair one to be on time with waders on the river. At
    one time I had 1500 $ floating around because I kept getting the
    wrong size, had to order new pairs and was waiting to be
    credited….. it was unreal!!

    Until now the waders were replaced an
    other 7 times because of the same, some or new recurring issues
    (after me spending at least 200 $ in postage fees).

    Now I am being told that: “I got my
    monies worth and the waders will only be “repaired”. Or I can
    have my money back ( not the postage of course) but can not buy any
    Patagonia waders, and why don’t i switch to simms?”

    Is it not unreal how a loyal customer
    is reprimanded? I appreciate the time you and I had on the phone
    because in the meantime the waders were improved and it seems that a
    different laminate and adhesive is being used this along with design
    changes at key points. The last time I got the waders replaced it
    took over 4 months for leaks to occur (neoprene sock), a belt loop
    came of and the overall water resistance went from bone dry to damp.

    Admittedly I fish hard and so I am hard
    on the gear but I don’t want to be told that I can’t buy Patagonia
    waders and I certainly don’t want simms waders!!!!!!!!!!!!!

    I really wish there would be a more
    cooperative effort between Patagonia and its costumers especially
    when a costumer is willing to stick with a product and wants to do
    his utmost to help improving it!!

    Axel Burgheim