New Flyfish Journal to Debut in August

A new collectible quarterly journal that features high-quality printing and content focused on landscapes, people, conservation and a “culture of adventure” will come to market this August, according the publishers. The Flyfish Journal — which will have a cover price of $12.95 (US), and a basic subscription rate of $39.99 (US) — will be less about the how-tos of fly fishing and more about unique writing, photography and people.
I spoke with managing editor Andrew Steketee yesterday and asked him how, at a time when many niche magazines are struggling to stay afloat and periodical publishing seems to be moving toward the Web, The Flyfish Journal hopes to have an impact.
“You mean, why are we getting into paper when everyone thinks it’s time to get out? We don’t think all paper is going away, and particularly not compelling print and design in a collectible format. The nature of mass production is devaluation at one end, and increased valuation at the other. Obviously, we think a lot of $5 magazines and dailies are going to evaporate. But we also believe a coffee-table journal devoted to the inspiration, icons and culture of fly-fishing and subsidized by dedicated subscribers and select advertising/distribution partners will stand the test of time. We think there’s room in the space for a fresher publication from a content and design perspective.”
Read yesterday’s press release in the extended entry.


Bellingham, WA – Funny Feelings LLC is pleased to announce the launch of our long-awaited The Flyfish Journal and www.theflyfishjournal.com. In development for nearly two years, TFFJ is a coffee-table and collectible chronicle of fly fishing’s icons, environments, and culture of adventure. With the industry’s highest quality printing, paper and photo resolution, limited advertising, and clean, classic design, The Flyfish Journal stands apart from the herd. With an emphasis on the landscapes, people, conservation, and less on “Five Dynamite Caddis Patterns”, The Flyfish Journal lives on well after the others have been tossed. Our website is a creative café for contributors, readers, and the fly world at large to share tales, experience bits of fly culture, check out independent projects and connect to same level of quality as our print product.
“I ran into a friend the other day who began asking me questions about the TFFJ launch”, says publisher Jeff Galbraith:
“So, you’re not really going to be doing how-to cast articles?”
“Nope.”
“You’re not going to be doing river maps?”
“No.”
“Tying tips?”
“Go online.”
“So, it’s basically going to be useless?”
“Absolutely.”
The Flyfish Journal, proudly hatching in late-August 2009, features the totally useless works of Dylan Tomine, Greg Keeler, Ben Marcus, Adam Barker, Chris Santella, Claire Chounaird, Tom Bie, Kirk Deeter, Tim Romano, Brian O’Keefe, Steve Duda, Bruce Hill and other fine folk. Subscribe today, this first issue will sell out.
For more information or to subscribe, visit: www.theflyfishjournal.com.
See You on the Water.
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Funny Feelings, LLC is a high-end media/content company focusing on outdoor cultures, located in Bellingham, WA .
www.funnyfeelingsllc.com
PO Box 2806
Bellingham, WA 98227
360-671-7386

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  • can’t see it lasting.

  • I’m not so sure. It depends upon how many flyfishers have actually moved beyond stage two in their evolution as a fly fisher. I think a lot of guys think they have, but this is a venture that will demonstrate how far we’ve come as a group. A great many of us no longer subscribe to the mainstream FF press because we are no longer interested in what they offer, not because we’re getting the same information on-line. I hope this effort is better financed than Art of Angling, which was the last attempt to do something similar to this. Though it had its faults, I sure looked forward to its arrival each quarter.

  • Finally a flyfish mag which focuses on the imagery and the story.
    I subscribed.

  • Been waiting for this one for a long time.