G.Loomis To Exit Custom Rod Blank Business

Bruce Holt, G.Loomis‘s executive director, says the decision to stop making custom rod blanks — the product that gave Loomis its start in the 1980s — was a difficult one, but that it will leave the company in a better position to grow once the economy rebounds. “Making this announcement now allows our current rod blank customers plenty of lead-time to adjust inventories and make plans for their 2010 business in terms of yearly catalog and web site changes, Holt notes.”
Read the extended entry for the full press release.


G.LOOMIS TO EXIT CUSTOM ROD BLANK BUSINESS BY THE END OF 2009
WOODLAND, Wash. USA – 4/09 — Allowing it to focus its staff and manufacturing facilities on its globally expanding finished fishing rod business, G.Loomis has decided to exit custom rod blank production by the end of 2009, announces Bruce Holt, executive director at G.Loomis.
“This is a very difficult decision for all of us here at G.Loomis, especially since making custom rod blanks for steelhead anglers was how we got our start as a fishing tackle company back in the ’80’s,” Holt said. “While we realize there’s an avid following among custom rod makers for our blanks, the growth we’ve experienced on a worldwide basis for our finished rods – and especially our fly rods with both fly tackle dealers in the U.S. and abroad – makes this the right decision and direction for our business success in the future.”
Making this announcement now allows our current rod blank customers plenty of lead-time to adjust inventories and make plans for their 2010 business in terms of yearly catalog and web site changes, Holt notes.
During this slowdown in the economy, Holt notes that G.Loomis has reinvested in quality training and production upgrades at its Woodland, Wash. facility, and will continue to strive for improvements in all areas of the company. “Our production plans include manufacturing custom rod blanks through the end of 2009, and then our complete focus will be on finished rods,” said Holt. “Our efforts at the plant over the past few months and this decision to exit the custom blank business prepares us well for when the global economy rebounds.”

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  • anthony vizza

    Man, I called in a couple months ago for a warranty issue on a 9’0″ 4pc 6wt GL3 and the gal told me that they had no 9’0″ 4pc 6wt rods in any models and went on to say that it would be a 6-8 week leadtime. Well, I was pretty upset and just tossed the rod in my closet and forgot about it. Today I called and again assuming they had all the pre-season orders done and again they had no replacements in any models avaialble and gave me a 4-6 week leadtime for replacement. What the heck is going on w/ G. Loomis??? Thankfully, this is the only Loomis fly rod I own and the rest are Sage and Winston in which the customer service is top notch and repair turnaround is no longer than a couple weeks.