Levi's Scary Viral Marketing Concept of the Day: Trout Troutman

“You’re hot!” says the animated trout leaping from the button fly of Levi’s latest viral marketing vision. Depending on your age and your ability to appreciate trout wearing neckties, this either shows you how edgy you have to be to get a job selling pants in a market flooded with denim, or just gives you nightmares. Here’s the default message sent in the email: “There’s something I’ve been meaning to tell you, but I don’t want to freak you out. That’s why I’m sending my beast to do my dirty work.” Too late.