Fly Fishing People: John Rocha

September 2, 2007 By: Marshall Cutchin

Cigars at 6:30AM, a little Hank Williams and a cappuccino: it’s what fuels famed British designer John Rocha, who spends his non-work days dreaming of Icelandic salmon streams or Argentinian trout and studying his latest favorite book: “My bible is The World of Fly Fishing, which my son bought me. In terms of novels I am just finishing Half of a Yellow Sun by Chimamanda Ngozi Adichie, an amazing book. It’s a quite tragic story, but with humour.” In the London Telegraph.