Vests tailored for a woman’s figure and wading shorts with a bathing suit bottom sewn inside are just a couple of the items being introduced this year by River Chic, a clothing company focusing on women fly fishers.
Read the full press release in the extended entry.
River Chic, Fashion on the Fly
Because a Woman Wants to Look like a Woman (slogan)
River Chic, Fashion on the Fly, produces feminine fly fishing apparel that’s both functional and attractive. River Chic is the direct result of owner Julie Quinn’s frustrating personal search for a fly fishing vest made especially for women.
While attending the 2007 Gulf Coast Fly Fishing Conclave in Lake Charles, LA, Quinn visited with other women about fly fishing apparel; most expressed a desire for sportswear that would both improve performance, by eliminating bulkiness, and enhance personal style.
River Chic’s premise is “A Woman Likes to Look like a Woman” and the premiere line stays true to its intention with four items critical to successful fly fishing. The signature piece, a vest streamlined for a woman’s body, features sport-specific prints and only the necessary pockets. Rainbow trout, hand tied flies, assorted fresh water fish and creel baskets are just a few of the fly fishing print themes.
Quinn has received an excited response to her innovative wading shorts that are styled in the cargo tradition. The UV/UPF 40+ wading shorts have a bathing suit bottom sewn inside! The shorts are offered in black, dark khaki and true navy.
A traditional fishing shirt, UV/UPF 40+, is trimmed with a striped material on the placket, collar and sleeve tie-ups. This stripe, one of two available styles, coordinates across the entire line. The shirts are offered in khaki, periwinkle blue and white.
The generous under-brim of a UV/UPF 40+ fishing hat is black to counteract any glare off the water. The sun hats, like the shirts, come in khaki, periwinkle blue and white. They are trimmed with a sash woven around the brim and extending down the back. This sash is offered in the two stripes.
River Chic’s upscale logo is monogrammed on each piece of apparel. Every piece in the line is coordinated for retail up-sell.
18815 Evergreen Falls Drive.
Houston, TX 77084
www.riverchic.com (to be activated prior to 9/10)
Fly Fishing Retailer, Booth 783