L.L. Bean to Follow Bass Pro, Cabela's in Mega-Store Concept

After a failed effort to expand its retail presence in previos years, L.L. Bean is going whole hog with plans for many new large retail outlets. “With the opening of its store today in Burlington, L.L. Bean embarks on an aggressive campaign to spread its brand across the country with 26 retail shops — a fivefold increase — over the next several years.” Jenn Ableson in The Boston Globe.

This entry was posted in Gear. Bookmark the permalink.