Schullery on Orvis

Fly fishing and conservation author Paul Schullery writes a brief history of Orvis on the 150th anniversary of the company’s founding in Vermont’s Manchester Journal. “In 1989, In Search of Excellence author and business guru Tom Peters named Orvis rods one of the best products of the 1980s. Today’s rod shop under Jim Logan is just as successful with the new Zero Gravity fly rod recently garnering Field and Stream magazine’s 2006 Best of the Best honors, furthering Orvis’ well-deserved reputation for innovation.”
(You can read much more of Paul Schullery’s writing — including his popular piece on “ratty” flies — in MidCurrent‘s Fly Fishing History section.)

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