Female Fly Shop Owners & The Soft Touch

March 28, 2006 By: Marshall Cutchin

Scented candles, floral arrangements, and brightly colored fish art set a shop like Crab Creek Outfitters in Virginia Beach, Virginia apart from the norm. Owner Ann Nichols is no dilettante, though. She ties flies more furiously than you can imagine. And though they are in short supply, female shop owners are probably on to a good thing: 25 percent of all fishing licenses sold in the U.S. are purchased by women. Lee Tolliver on PilotOnline.com and J. Michael Kelly on Syracuse.com.