Book Review: Chouinard's Let My People Go Surfing

In USAToday, Michelle Archer notes that the arch-environmentalist businessman got his start in “giving back” by teaching himself blacksmithing and inventing the first removable climbing pitons. “From the early days of the company, quality control was a top priority, because, ‘If a tool failed, it could kill someone and since we were our own best customers, there was a good chance it could be us!'”

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