Powell Introduces New Large Arbor Reels

Powell’s new reels ($179.00) have ported 6061 aluminum frames, are reversible and come in a titanium color. Keith Bryan, CEO, says, “We wanted to offer a high end fly reel at a price that everyone can afford and be very proud of. With our direct selling method at wholesale prices we can offer the consumer the best quality products our industry has to offer at a great price.” For more info read the extended entry or go to Powell’s Web site.


Powell launches new “Switchback” large arbor machined center knob disc drag fly reel. These reels will be sold direct to the consumer at a wholesale price of $179.00 across the range of reels.
Powell is introducing 5 new models of their new “Switchback” fly reel in category I, II, II, IV, and V. These reels are machined from 6061 aluminum, ported throughout the frame and spool and hard anodized, which means that they are tough and will last. Keith Bryan, CEO, says, “We wanted to offer a high end fly reel at a price that everyone can afford and be very proud of. With our direct selling method at wholesale prices we can offer the consumer the best quality products our industry has to offer at a great price. We feel this is critical to reduce the barrier to entry into our sport for the new comer and will inspire the more seasoned anglers to enjoy the variety our sport has to offer, like spring creek fishing or fishing for a specific big game species in the salt or fresh water.”
Additionally, we are very excited about the special savings we will be offering consumers, especially during the holiday and trade show season. Normally a reel like this would start at around the $385.00 but we will be offering these reels at $179.00. The new Switchback reels are a Titanium color and left or right hand retrieve, are reversible, and have an original owner lifetime warranty against defects in workmanship and materials.
Contact Info:
Powell Poducts, Inc.
Keith Bryan
Powell Products, Inc
(415) 382-9745
www.powellco.com

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